THE COMIC BOOK WITH NO WORDS
Featuring aliens, kissing cows and flame-throwing women, Kkaptionn will be used by McCann to aid its application process when finding and hiring creative talent, based on talent alone. Its level of anonymity means McCann won’t know who has filled out the narrative, as applicants will supply just their phone number, filtering out any unconscious bias and letting McCann see nothing but the creative talent on display.
Excited by Kkaptionn’s purpose – to break the cycle of any potential discrimination and open creativity up to everyone from all socio-economic backgrounds – D&AD also used the comic book as part of its application process for the New Blood Shift programme, which kicked off on Thursday, 23rd August in London.
The thing that finds the talent also funds the talent
Click here to get your copy of Kkaptionn and help fund D&AD New Blood Shift, nurturing creative talent from all backgrounds.